Pure Financial Advisors, LLC is an independent RIA firm that manages over 3.8 billion in assets. We are ranked on INC 500 as one of the fastest-growing private companies and have been named to Financial Times Top 300 RIAs in the U.S. for the 6th consecutive year. Pure Financial Advisors, Inc. is a fee-only advisory firm located in San Diego, CA, with several branch offices in southern California. Our mission is to bring high-quality integrated financial planning and asset management to the mass affluent within a business model that’s conflict-free and designed to create a rewarding career for financial advisors in a fee-only environment.