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West Coast Financial
Santa Barbara and Sonoma, California
Up to $55,000 - $65,000 per year DOE + benefits
Closing date
Nov 3, 2021

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Job Role
Financial Planner
Employment Type
Full Time
Salary Range
$50,000 - $74,999
Entry Level
Experience Level
CFP® Certification
Not necessary
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Job Details

Instead of wax poetic about the specific job duties of this role, we’re sharing qualities that every one of our Analysts embodies. If you’re reading this and thinking to yourself, “Yes, this is me!” – make sure you apply. You might be exactly who we’re looking for!


You have an insatiable natural curiosity, and—as the job title would imply—an analytical mind. You want to dive deep and answer questions that haven’t been asked before. You’re not just checking out the first search result on Google. You tirelessly look for ways to improve yourself and things around you. Question-the-status-quo is your middle name. And, once you figure out a better way, you share it with those around you.


Logical reasoning comes naturally to you. In fact, it comes so naturally that your friends and family often look to you to explain difficult concepts in an accessible way. You’re the kind of person who jumps at an opportunity to help others around you, even if it may not fit perfectly into your assigned role. You see this as a way to learn, gain experience, and build comradery with your colleagues.


You crave autonomy and flexibility in how you work. You appreciate structure, but realize we’re not bureaucrats. You’re ready to be accountable for your own workload and know when it’s time to ask for help. We can all understand that finance is often a numbers game. Beyond that, though, you’re interested in and sensitive about the human experience. You are open to the fact that sometimes the “best” financial decision may not be the “right” decision for your client.


A little bit about the role…


As an Analyst at WCF, you’ll be the financial planning support for your Advisory Team (that’s typically you, a Client Services Team member, and an Advisor). Your team supports anywhere from 40-100 clients, and you’re the person who builds their financial plans from the ground up. Eventually, you’ll help manage portfolios, too, but we make sure you have a solid background before expecting you to do so. Your days revolve around your team’s meeting schedule (prepping, attending, and doing the follow-up work), and you spend a ton of time in Excel and our CRM system. We view this as a long-term career opportunity and hopefully you do, too!  Our star people earn opportunities to advance based on merit, not time served.


A little bit about the benefits…


Access to a complete healthcare package: medical (with HSA & FSA options), dental and vision

Access to a retirement plan: 401(k) with a company match and safe harbor contribution

Wellness Program

Flexible time off





Messy Truth.The financial services industry is broken. Rather than respect, it too often patronizes. Rather than clarify, it complicates. Rather than empathetic, it’s self interested. The root of the problem is that the financial services industry has grown to focus more on its own success than on the people it’s supposed to serve. It doesn’t ask the right questions. It avoids messy truths and doesn’t help anyone achieve what most everyone is hoping for: a happier and more fulfilled life with less worry and doubt.Instead, many people feel confused, unintelligent and worried about their financial futures. This bothers us because it can be different. We’ve built our organization to be the antidote, a cure rooted in establishing a truer and enduring connection that removes artificial barriers and relationships.People can expect a higher standard from us. We insist on more from ourselves and from the people we serve. That, to us, is what it means to truly care. At West Coast Financial, to care is the beginning of service. To serve someone, we must know them. We share time and we are inquisitive and observant. That’s how the truth is discovered. Some people are uncomfortable with questions that get too close to the truth. That’s okay. We help each other through it. Because it’s important and we’re going to be together for a long time. It’s a relationship. We will chart our course together.
Find Us
1525 State St
Suite 104
Santa Barbara
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