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Marketing, Advertising, Social Media, Emailing

Employer
RBM Wealth Management Group
Location
Newnan, Georgia
Salary
Competitive and commensurate with experience. This will be discussed further during the interview pr
Closing date
Nov 20, 2023

View more

Job Role
Administration
Employment Type
Temp to Full Time
Level
Experienced
Experience Level
1-4 years
CFP® Certification
Not necessary

**Job Title:** Marketing, Communications, and Event Coordinator

 

**Location:** Newnan, GA

 

**Company:**  RBM Wealth Management Group

 

**About Us:**

 

RBM Wealth Management Group is a rapidly growing and reputable financial advisory firm that provides comprehensive services in investments, insurance, estate planning, and more. Our dedicated team of experts is committed to helping clients achieve their financial goals and secure their futures. As we expand, we are seeking a dynamic Marketing, Communications, and Event Coordinator to join our team and play a pivotal role in driving our firm's growth and visibility.

 

**Responsibilities:**

 

1. **Social Media Management:**

 

   - Develop and execute a robust social media strategy across platforms (e.g., LinkedIn, Twitter, Facebook) to enhance brand awareness and engage with the target audience.

 

   - Create and curate compelling content, including articles, infographics, videos, and client success stories, to showcase our expertise and services.

 

2. **Marketing Campaigns:**

 

   - Plan, coordinate, and execute marketing campaigns to promote services, events, and webinars.

 

   - Monitor campaign performance metrics, analyze data, and make recommendations for optimization.

 

3. **Email Communication:**

 

   - Develop and manage email marketing campaigns, including newsletters, updates, and personalized communications to nurture leads and maintain client relationships.

 

   - Monitor open and click-through rates, and refine strategies for improved engagement.

 

4. **Lead Generation:**

 

   - Implement lead generation strategies through various channels, including website forms, landing pages, and targeted advertising.

 

   - Collaborate with the sales team to ensure effective lead follow-up and conversion.

 

- Comfortability on the phone to call leads is a big plus.

 

5. **Content Creation:**

 

   - Produce high-quality written and visual content for blogs, whitepapers, webinars, and other marketing collateral.

 

   - Ensure content aligns with our brand messaging and resonates with our target audience.

 

6. **Website Management:**

 

   - Assist in maintaining and updating the firm's website with relevant and current information.

 

   - Optimize website content for search engine visibility (SEO) to drive organic traffic.

 

7. **Event Coordination:**

 

   - Plan, organize, and execute various events, including seminars, workshops, and client appreciation events.

 

   - Coordinate logistics, manage guest lists, and oversee event setup and breakdown.

 

8. **Market Research and Analysis:**

 

   - Conduct market research to identify trends, competitor strategies, and opportunities for growth.

 

   - Provide insights and recommendations based on market analysis.

 

9. **Collaboration and Reporting:**

 

   - Work closely with the internal team, including financial advisors, to align marketing efforts with business goals.

 

   - Generate regular reports on key performance indicators (KPIs) and marketing metrics.

 

**Qualifications:**

 

- Bachelor's degree in Marketing, Communications, Business, or related field preferred.

 

- Proven experience in marketing, communications, event planning, or a related role, preferably within the financial services industry.

 

- Strong understanding of financial planning concepts and investment products preferred.

 

- Proficient in social media management tools, email marketing platforms, and content creation software.

 

- Excellent written and verbal communication skills.

 

- Analytical mindset with the ability to interpret data and make data-driven decisions.

 

- Highly organized, self-motivated, and able to work independently.

 

**Benefits:**

 

- Professional development opportunities.

 

- Collaborative and dynamic work environment.

 

If you are passionate about marketing, communications, and event coordination and want to be part of a growing financial planning firm, we invite you to apply and be a key player in shaping our firm's success. Please send your resume and a cover letter outlining your relevant experience to brett@rbmwealthmanagement.com.

 

RBM Wealth Management Group is an equal opportunity employer and values diversity in our workforce. We encourage applications from candidates of all backgrounds.

 

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